Drinking a good strong cup of coffee feels like a moment of calibration, especially in the afternoon.

These 3 boxes of coffee kept me going during a specific project. I decided to created a short ad campaign with them before finally throwing them away.

I created 3 moments, to give it that ‘calibration’ moment. Each moment has his own different box, giving each moment a color. Focus on the product as it roll over the question text. Giving it a little movement by scratching answer with audio.